Page views for newspaper websites increased 52 percent in the first half of 2006, according to the New Media Institute. In the same time period, more than 55.5 million people a month visited newspaper websites, on average. The Institute also reported that 35 percent of all Internet users in July of 2006 visited a newspaper website. The numbers could go on and on, or rather, up and up.
As the statistics suggest, readers are moving online quickly. So whether journalists like it or not, media is shifting to the web. This shift is addressed by Charlie Beckett in “SuperMedia: Saving Journalism so It can Save the World.” Beckett evaluates the rapidly changing world of journalism and suggests the answer to gaining readers and fixing newsrooms’ economic woes is using Networked Journalism.
He sums up his thoughts about Networked Journalism well when he says: “Networked Journalism is about the journalist becoming the facilitator rather than the gatekeeper” (52).
While most editors and journalists are evaluating New Media in every day terms, Beckett looks at how New Media will change journalism in the long run. Networked Journalism doesn’t change the way journalism works, Beckett explains in the book, but adds to it. The system becomes more relaxed and not so structured. Old Media and traditional forms of journalism aren’t going to disappear all together, but they are going to evolve into a more involved form of journalism, not only by allowing the mainstream population to be part of sharing news but also by getting news to readers quicker and in a variety of ways. Beckett even takes his explanation a step further and says that newsrooms will have to consider whether they separate citizens from journalists.
The idea that readers might eventually become journalists is insightful because it is so far from where the newsrooms are today. However, I think there always needs to be a distinction between readers and journalists. Although Networked Journalism can improve accuracy and fairness to a certain degree, New Media and the Internet also make it much easier to be inaccurate and unfair. As Beckett says in his book, anyone can shape the media. That’s great and true, but it also means more people can use these tools to distort the truth. While journalists should consider utilizing readers and citizens more often, it is also essential that journalists become better at using credible sources and determining the difference between credible and unreliable. Using the Internet to attract readers does not always mean we should use the Internet in our reporting. Sometimes we should, after careful and skeptical evaluation, and other times we should follow the traditional reporting methods.
I think a lot of Networked Journalism is explained simply by moving traditional reporting methods to the Internet. I don’t think New Media and Old Media should be separated thoughts. Separating the two makes using New Media seem daunting and scaring. Rather than think we have to start using Networked Journalism, I think it’s more about evolving traditional journalism. It’s moving traditional journalism online.
In addition to the usual methods, journalists should use blogs, wikis, Facebook, YouTube and the myriad of other social media tools because Beckett’s right, that’s the best, easiest, and only way journalists can reach the mainstream public today. More people are spending time online than ever before. According to a “Huffington Post” article, 96 percent of millennials have joined a social network, social media has overtaken porn as the No. 1 activity on the web and the fastest growing segment on Facebook is 55 –to-65-year-old females. Fewer and fewer people read books and the printed newspaper. The only way journalists can reach readers and return to a thriving media is by shifting journalism online. This doesn’t mean getting read of old media and all of the sudden making reader’s reporters, just moving journalism to a different location.
This process is occurring slowly, whether it’s intentional or not. A journalist’s job is to attract readers. So if readers are online, journalists will put there information online. A New Media Institute study confirms this fact.
According to the Institute, more newspapers are reaching 25 –to-34-year-olds through its website. For instance, “The Washington Times” saw a 60.2 percent increase. “Tampa Tribune” saw a 36.7 percent increase. “Boston Globe” saw a 32.8 percent increase, and “The Seattle Times” saw a 31.9 percent increase.
Beckett explains in his book how we can take this a step further. He says that using Networked Journalism can bring more content to the reporting process, bring the audience back to the process and bring moral and political value to the process. In effect, speeding up what newspapers are slowly trying to do.
In the book, Beckett also touches on how Networked Journalism can help the media convey culture, people and humanity. Using terrorism and the Muslim population in Britain as an example, Beckett explains how conventional media keeps people from getting a full picture the people around us. Networked Journalism can convey multiple messages, he says (129).
This aspect – using technology and the online world to reach different cultures – is one of the most crucial aspects in Networked Journalism. A journalist should hope to reach the world and to report accurately and fairly about the people in the world. Journalism should not only strive to bring news but also strive to help readers better understand people and culture. If Networked Journalism, which is essentially using social media tools, can help reporters and editors reach people across the world and not just the people in their surrounding city, then reporters and editors should take advantage of the benefits Networked Journalism can offer.
Wrapping up his book, Beckett says: “Networked Journalism offers the possibilities of ‘closing’ the distance between people, even on a global scale. It does this not just through the technology of communications, but by more contextualized reporting that gives voice to the subject. Instead of simply reporting upon ‘the other,’ we are able to report ‘with’ people who are separated from us by geography, class, or other social factors” (166).
Although it might be important to use Networked Journalism in response to how society is changing, it is even more important that journalists look at Networked Journalism as Beckett explains it – a way to close the gap between us and them. Networked Journalism has the ability to connect people across the world and potentially bring cultures together.
That’s something every journalist should strive for.
